Max BonpainMake your product irresistible!Some products are magnet-like: you feel attracted and can’t resist. It feels they fulfill you deeply… because they do!3 min read·Jun 8, 2021----
Max BonpainNew to email marketing? Chances are your emails are going straight into spam!eDM (electronic direct mails, aka email marketing) is often a key part of a company’s digital marketing strategy, but having a list of…3 min read·Feb 1, 2021----
Max BonpainHow to set up a marketing budget from scratchEstablished companies tend to take last year’s budget and increase it by inflation to get to next year’s: not a great process in any case…4 min read·Nov 16, 2020----
Max BonpainThinking about starting a business? Here is all you need to consider.Talking to many successful entrepreneurs and investors, here is an overview of what they say is needed to start a successful business…7 min read·Sep 2, 2020----
Max BonpainStarting Up: From “No Idea” to Product-Market Fit in 4 Steps.You want to start-up a venture but have no idea how to get started? Here are the main steps on the road to success!10 min read·Aug 20, 2020----
Max BonpainCommercial Due DiligenceStartup founders have a tendency to pick the best numbers, so investors have a tendency to check them…!2 min read·Jun 4, 2020----
Max BonpainHow to value a startup by looking at its customers.Coming up with a fair valuation is always difficult, even more so for startups; customer-unit economics can help.3 min read·Jun 4, 2020----
Max BonpainMarketing in a downturn.The COVID-19 is not just a health hazard, it’s also a terrifying economic catastrophe, likely to take many businesses under all over the…3 min read·Apr 7, 2020----
Max BonpainWhat your startup can do to survive Covid-19Covid is destroying many startups and scaring all of us.3 min read·Mar 30, 2020--1--1
Max BonpainThe risks / rewards profile of startups for investorsI was just reading an interesting article by Gary Aitchison about startup risk assessment (available on Medium here) but thought he’s…3 min read·Nov 22, 2019----