New to email marketing? Chances are your emails are going straight into spam!


  • overall list size,
  • list quality, and
  • subscriber engagement

IP Warmup Strategy

  • Splitting large, non-time-sensitive sends over various days
  • Splitting campaigns between a new IP address and your legacy mail system
  • Migrating over smaller-volume, triggered campaigns before larger marketing programs
  • Creating non-time-sensitive campaigns (for example, subscriber surveys) to use specifically for ramping up new IP addresses

Ramp up Strategy



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Max Bonpain

Max Bonpain

Helping startups and scale-ups hack growth. I love tech! Reach me on