Marketing in a downturn.

Photo credit: Jason Leung

The COVID-19 is not just a health hazard, it’s also a terrifying economic catastrophe, likely to take many businesses under all over the worlds. Let’s assume you’ve reacted quickly and pivoted your business model to become more digital than ever, you’re not out of the woods!

Marketing will play a critical role in getting your business to survive the crisis, especially as your customers will be poorer or feel poorer and…