Make your product irresistible!

Could you resist?!

Some products are magnet-like: you feel attracted and can’t resist. It feels they fulfill you deeply… because they do!

The holy grail for entrepreneurs is finding product-market fit, where the product delivers perfectly for its core users. Many entrepreneurs build prototypes with a CVP (customer value proposition) in mind. But usually that CVP is focused on functional benefits (faster, cheaper, better…