Jun 8, 2021Make your product irresistible!Some products are magnet-like: you feel attracted and can’t resist. It feels they fulfill you deeply… because they do! The holy grail for entrepreneurs is finding product-market fit, where the product delivers perfectly for its core users. Many entrepreneurs build prototypes with a CVP (customer value proposition) in mind. But…Startup3 min readStartup3 min read
Feb 1, 2021New to email marketing? Chances are your emails are going straight into spam!eDM (electronic direct mails, aka email marketing) is often a key part of a company’s digital marketing strategy, but having a list of prospects and great content is only just the beginning, and if you’re managing your CRM yourself, chances are you’re making some rooky mistakes and your emails are…Startup3 min readStartup3 min read
Nov 16, 2020How to set up a marketing budget from scratchEstablished companies tend to take last year’s budget and increase it by inflation to get to next year’s: not a great process in any case, and useless for a new venture without any precedent…! Take a percentage of sales maybe? why not. 5%? 10%? That top down approach might give…Startup4 min readStartup4 min read
Sep 2, 2020Thinking about starting a business? Here is all you need to consider.Talking to many successful entrepreneurs and investors, here is an overview of what they say is needed to start a successful business. We’ll look at the skills required in a new venture, how to gage whether the idea will work, what resources are needed and… getting started! A successful venture…Startup7 min readStartup7 min read
Aug 20, 2020Starting Up: From “No Idea” to Product-Market Fit in 4 Steps.You want to start-up a venture but have no idea how to get started? Here are the main steps on the road to success! We’ll go from what to do when you don’t have an idea yet, to validating your new idea, building proofs of concepts and MVP (minimum viable…Startup10 min readStartup10 min read
Jun 4, 2020Commercial Due DiligenceStartup founders have a tendency to pick the best numbers, so investors have a tendency to check them…! Congratulations, you just got your first seed round covered… or do you? Getting the first “yes” is an amazing feeling, but it’s still a long way until the money is in the…Investing2 min readInvesting2 min read
Jun 4, 2020How to value a startup by looking at its customers.Coming up with a fair valuation is always difficult, even more so for startups; customer-unit economics can help. Customer-driven investment methodologies use customer metrics to assess a startup underlying value. …Startup3 min readStartup3 min read
Apr 7, 2020Marketing in a downturn.The COVID-19 is not just a health hazard, it’s also a terrifying economic catastrophe, likely to take many businesses under all over the worlds. Let’s assume you’ve reacted quickly and pivoted your business model to become more digital than ever, you’re not out of the woods! Marketing will play a…Marketing3 min readMarketing3 min read
Mar 30, 2020What your startup can do to survive Covid-19Covid is destroying many startups and scaring all of us. As a founder, it’s both your dream and your livelihood at stake. You’ve probably already taken drastic steps to save cash and extend your runway: stop any non-essential operating expense, called investors for some more cash, discussed with your suppliers…Crisis3 min readCrisis3 min read
Nov 22, 2019The risks / rewards profile of startups for investorsI was just reading an interesting article by Gary Aitchison about startup risk assessment (available on Medium here) but thought he’s missing half the story: the rewards part! I think his “phi measure” is an interesting way to visualise a startup risk profile and make sure any addition to the…Startup3 min readStartup3 min read
