Make your product irresistible!Some products are magnet-like: you feel attracted and can’t resist. It feels they fulfill you deeply… because they do!Jun 8, 2021Jun 8, 2021
New to email marketing? Chances are your emails are going straight into spam!eDM (electronic direct mails, aka email marketing) is often a key part of a company’s digital marketing strategy, but having a list of…Feb 1, 2021Feb 1, 2021
How to set up a marketing budget from scratchEstablished companies tend to take last year’s budget and increase it by inflation to get to next year’s: not a great process in any case…Nov 16, 2020Nov 16, 2020
Thinking about starting a business? Here is all you need to consider.Talking to many successful entrepreneurs and investors, here is an overview of what they say is needed to start a successful business…Sep 2, 2020Sep 2, 2020
Starting Up: From “No Idea” to Product-Market Fit in 4 Steps.You want to start-up a venture but have no idea how to get started? Here are the main steps on the road to success!Aug 20, 2020Aug 20, 2020
Commercial Due DiligenceStartup founders have a tendency to pick the best numbers, so investors have a tendency to check them…!Jun 4, 2020Jun 4, 2020
How to value a startup by looking at its customers.Coming up with a fair valuation is always difficult, even more so for startups; customer-unit economics can help.Jun 4, 2020Jun 4, 2020
Marketing in a downturn.The COVID-19 is not just a health hazard, it’s also a terrifying economic catastrophe, likely to take many businesses under all over the…Apr 7, 2020Apr 7, 2020
What your startup can do to survive Covid-19Covid is destroying many startups and scaring all of us.Mar 30, 20201Mar 30, 20201
The risks / rewards profile of startups for investorsI was just reading an interesting article by Gary Aitchison about startup risk assessment (available on Medium here) but thought he’s…Nov 22, 2019Nov 22, 2019
